Merative.com & Demand Gen
Merative.com & Demand Gen - At Merative, I served as the Design Technologist Lead, overseeing the migration of merative.com pages from AEM Sites to AEM Franklin, a new content management system (CMS) concept that allows users to populate their page content directly from common word processors, like Microsoft Word or Google Docs. In close collaboration with the Demand Services team, we executed a seamless transition, with a primary focus on enhancing speed, efficiency, and web performance to meet Merative's branding and marketing needs. Below are some key aspects of the migration work:
Date
10.17.2023
Role
Design Technologist Lead / Lead Engineer / Technical Project Manager
Agency
Merative
Tech
Adobe Experience Manager (AEM) / AEM Franklin, CSS, Javascript, Email Marketing (Marketo)
Product Landing
Thought Leadership
Sidebar Filtering
Microsite Landing Page with a custom header & scroll-to feature
Thought Leadership Landing Page (Desktop)
Example of a product's microsite page (Desktop)
Merative.com & Email Marketing Intake Process
Technical Project Management
In addition to technical leadership, I played a key role in streamlining our project management process by efficiently triaging requests from marketers and facilitating sprint planning through the JIRA board. I also actively contributed to the transition by coding day-to-day tasks, ensuring the successful migration to AEM Franklin as well managed offshore contractors to implement coding standards.
Different Email Newsletter Templates developed in Marketo
Email Marketing Templates (Marketo)
In collaboration with the Marketing Design Leads at Merative, I helped to enhance our Email Marketing Newsletters. This involved creating 12+ new modules within Marketo, enabling marketers to design a variety of layouts adhering to the Merative Design System. These modules were specifically designed for crafting newsletters and email marketing materials related to our events and Super-Six products, providing greater flexibility and efficiency in our marketing efforts.
Event Quick Links
Support Hub
Product Campaign
Summary of Role
- Successfully migrated Landing, PDF Viewers, Thought Leadership, Products, Support, and other pages from AEM Sites to AEM Franklin.
- Enabled marketers to efficiently edit and update content with reduced deployment time.
- Developed new Email product templates featuring over 12+ modules and design options within Marketo.
- Designed a Linktree/Bitly-like template for use by marketers at conferences and events, enabling quick access to helpful links via mobile devices through QR codes.
- Developed a custom microsite campaign template for targeted marketing of Merative's products to diverse customer segments.
- Managed offshore contractors, helped implement coding standards, and optimized user engagement on the web platform.
Stats.
Date
10.17.2023
Role
Design Technologist Lead / Lead Engineer / Technical Project Manager
Agency
Merative
Tech
Adobe Experience Manager (AEM) / AEM Franklin, CSS, Javascript, Email Marketing (Marketo)
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